New Balance - Quality Production in the USA Since 1906

New Balance: The Only Major Shoe Manufacturer Still Producing in The USA

New Balance is the only athletic shoe manufacturer still making shoes in the US, in five New England factories.

Since the Early 1900's

New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.

Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.

Innovative Technologies in Athletic Shoes

• ABZORB® cushioning provides exceptional shock absorption
• Rock Stop provides protection from sharp rocks and debris
• N-Durance® rubber compound for maximum outsole durability
• N-LOCK® gives additional lower midfoot support to pull the shoe snug around the foot
• Lightning Dry® liner keeps your feet dry and comfortable as you train
• ACTEVA™ LITE premium lightweight midsole provides optimal resistance to compression set - 24% lighter than standard foam