What is ASI ®?

ASI (Advertising Specialty Institute ®) is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and 3,300 supplier firms (manufacturers) of advertising specialty . Supplier firms use ASI print and electronic resources to market products to more than 130,000 distributor salespeople. Distributor firms use ASI print and electronic resources, which contain more than 750,000 advertising specialties, to locate supplier firms and to market services to end-buyers (promotions and advertising buyers). It provides catalogs, information directories, newsletters, magazines, websites, trade shows, databases, and interactive e-commerce, marketing and selling tools.

What is an ASI number?

The ASI number has been the gold standard for advertising specialties industry – both distributors and suppliers  – for more than 50 years.  It remains the only true, consistent industry identifier, recognized by all distributors and suppliers alike. The ASI number brings to the table exclusive benefits that other industry organizations do not provide.

Supplier numbers include five digits, displayed as ( asi/12345), and distributor numbers include six digits, displayed as ( asi/123456). The supplier number for UMI Direct is 92493.

What is PPAI?

Promotional Products Association International is the only international not-for-profit trade association for the promotional products industry. The Association offers education, technology, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global member companies.

Promotional products are an $18 billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message.

In 2003, PPAI celebrated 100 years of service to the promotional products industry and its members, making it one of the oldest trade associations in the United States.

What to do if I am a Member of either organization?

To view and purchase at competitive business-to-business pricing on our website, you must create an ASI/PPAI account. Valid ASI or PPAI member number is required.